Fundraising + Marketing + Public Relations for the NonProfit Community
Christina M. Floyd
Christina Floyd brings to her clients over 20 years of development, marketing, and communications experience within the nonprofit sector. With an emphasis on focused planning, and aggressive implementation of both fundraising and communications strategies, she has contributed to the financial health and program growth of a number of human service, healthcare, and educational organizations in Pennsylvania, Minnesota, and Maine.
Among Ms. Floyd's significant accomplishments are the following:
Domestic Abuse Project of Delaware County, Inc. (Media, PA)
- Increased private foundation support by 118% over 4 years – raising over $1 million
- Maintained relationships with over 100 private and corporate foundations
- Contributed to a 62% increase in annual appeal proceeds by improving internal list maintenance and introducing prospect lists.
- Initiated a successful major gifts campaign and major donor newsletter
Downeast Big Brothers/Big Sisters (Bangor, Maine)
- Increased special event income by 20% through re-organization of both annual bowl-a-thon and holiday festival
- Initiated successful summer dial-a-thon, exceeding budgeted goals
- Introduced and published quarterly newsletter
St. Francis Regional Medical Center (Shakopee, Minnesota)
- Successfully managed both internal and external communications during ownership and CEO transition
- Coordinated implementation of new identity program including logo revision, ad campaign, collateral materials, and signage.
Ms. Floyd received her undergraduate degree from Bucknell University and her Masters in Business Administration from Husson College. She is registered with the Pennsylvania Department of State, Bureau of Charitable Organizations as a "fundraising counsel", and practices in accordance with the professional and ethical standards of the Association of Fundraising Professionals.